Oct 4, 2006


Two things always stuck in my craw when it came to data integration. Certainly there's always security concerns but why would I, as a user, want to put in my information when registering for a Yahoo or NWA promotion when they already have my info? If I have a Worldperks number, that means that NWA has my name, address, et cetera. At most they should want to ask me to opt-in for more information or reminder emails if the promotion has multiple chances to win. Alas, each time a user registers for an NWA promotion, they have to enter in all of that info time and time again.

The real shame, I suppose, is that we managed to get buy in from Yahoo that a user can enter in their Yahoo ID and, if it validates, their registration form will be pre-populated. None of that re-registering malarky. The sad part is that we invested so much time and money making this happen only to apparently never do another Yahoo promotion!

And, to go back to NWA, I found a lot of broken pages when doing research for my blog entry from the other night. Apparently, I missed NWA's "BIG 2-0" promotion. But the fine folks at FlyerTalk (great info for ways to score upgrades and mileage for NWA and other Frequent Flyer programs) definitely had some problems. For more info click here.

1 comment:

dizgruntled said...

OMG - I cannot believe that thread of complaints. Great work they got over there. Solid as a rock!