Jan 17, 2007

Thus Spoke Zarathustra

2001: A Space Odyssey I'm sorry, I just can't help it. After reading the description of "ePrize 2007 Space Odyssey" I just couldn't help but try and imagine the unveiling of this year's company theme. I picture a huge purple, red, and green monolith surrounded by upper-management dressed in ape suits, beating each other with bones. Cue Strauss's "Also sprach Zarathustra" and kick off the big party with lots of chocolate covered coffee beans ("Get it, Caffeine!!" cackles the marketing person who quickly earns the new nickname 'Captain Obvious').

That probably wasn't the case but it sure makes me smile to think of it.

By the way, I find it very ironic that so much time, money, and effort were poured into ePrize having a proprietary analytics tool and I see that there's such a thing as "emetrics.eprize.net" but I'm also seeing Google analytic code on the Caffeine homepage. Are the rumours of an ePrize and Google partnership true?

There are some other surprises on that page such as a lot of empty tags (<div class="bulletImage"></div>) and some strange uses of <br /> tags for vertical spacing (<div align="center"><br /><br /><br /><br /></div>). Now, don't quote me, but I think that <dig align="center"> has been depreciated for a while now, though I suppose this is okay as the Caffeine site isn't done in XHTML and doesn't pretend to be W3C compliant. Just call me "Captain Code-Nazi."

1 comment:

Ghost of ePrize Past said...

You should have the big "e" on a spring coming out the top of that monolith.