Jan 27, 2007

F'd Companies by Philip J. Kaplan

Despite having lived through the "Dot Bomb" years of 1999-2002, I'm still fascinated by the overindulgence and rampant bad ideas that venture capitalists poured their dollars into before the bottom fell out of the market.

Better known as "Pud", Philip J. Kaplan was the brains behind FuckedCompany.com. This website was a "must read" as it chronicled the abuses of employees and general wrong-headedness of countless start-ups. Sorted and collected in F'd Companies, this 2002 book gives a few paragraphs to hundreds of dot com companies that burned bright, aimed for an IPO, and imploded taking millions with them when "the bubble burst."

Filled with far too many masturbation and auto-fellation jokes, CAPITALIZED RANTS, and cross-references, this thin tome still manages to provide some valuable insight and successfully captures an era of American capitalism. It's amusing to read about the original myspace.com (a file storage location) and see the ideas that just won't stay dead (Yahoo Answers is the current incarnation of a zombie-like internet idea). A good afternoon read, F'd Companies is lesson for all still working on the web.

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