Aug 24, 2007

Adios Caffeine

The Beaker was EmptyCaffeine™ has gone the way of SweepsXpress, it seems. The team was dissolved this week. Curious to know what the real reason for this was (not enough support/marketing?) versus the official spin.

Personally, I don't think that it was given enough of a chance. It's only been alive for a few months. Again, had they spun it out as a separate business arm and not associated it with ePrize at all but treated it like a different business (rather than cheapening the ePrize brand), it probably would have had legs. Here's hoping that everyone on the team (that deserved it) lands on their feet.

6 comments:

techprof said...

You can get muppets to drink the koolaid, however caffeine deprives you of sleep especially when you are overworked and underpaid.

Louis Friend said...

Overworked and underpaid? That's not the "new" ePrize I always hear about...

techprof said...

Yes everything always has to be new at Eprize. If we look at the past its "the graveyard of dreams" for most former employees . Lots of promises and then a pink slip. Enjoy your koolaid buddy while it still tastes good. Ask Robb for further details?

Louis Friend said...

The mantra from on high always was "Any change is a good change" -- whether it's shooting oneself in the foot or not.

Read another Book Club book and adopt yet another sweeping change...

Sometimes I wish that the co. was public -- I know I would have voted down SweepsXpress Part Deux in a heart beat.

Ghost of ePrize Past said...

Took me a while to find out why you have a picture of Beaker on this. Too clever for your own good as always. LOL.

Anonymous said...

It sounds like some people think that Caffeine was in a Dip while others thought it in a Cul de Sac, to put it in Seth Godin terms...